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Virtual Resources For Event Planners


click here for a custom virtual training Webinar for Key speaker’s clients by James Taylor

The webinar will focus on these topics:
1. The Eight Types Of Online Events (And Choosing The Right One)
2. Best Practices With Transitioning Live Events To Virtual Platforms
3. The Three Types Of Studio Setups For Presenting Online
4. How To Create Your Own Online Summit Or Industry Conference
5. Choosing A Great Keynote Speaker Or Trainer For Your Next Online Event


definition breakdown: webinar? livestream? hybrid?

In order to adapt and plan effectively moving forward, we need to start with the basics. With linked sources, here’s an outline contrasting the various forms of online speaker presentation formats.

While watching a presentation online, did you know if the presenter was delivering it in real-time?  Was the event recorded prior to its delivery?  Were you watching it at a convenient time for you?  Here is a quick rundown on different methods to deliver your events.

live Streaming

Coverage of an event broadcast over the internet, often via social media channels. Streaming is commonly used when gaming on platforms like Twitch or YouTube. An event is happening NOW. No matter where you are or how you received the link to view. If you could throw a virtual tomato at the presenter, it would hit them in real-time.

ON DEMAND

What works for the presenter, or the company delivering the presentation doesn’t always work for the person who wants to attend the event.  By recording the live event, the company can then host it on-demand for future attendees to access when it’s convenient for them. Sometimes the organizer will mislead you to think an on-demand talk is actually live buy setting the start-time to be 15 minutes after you open the invite to make it feel like you are watching along with others.

RECORDED

The speaker records their presentation prior to the audience joining the web room. The footage may be edited, cut, or media inserted.

HYBRID

A conference, trade show, seminar, workshop or other meeting that combines a live, in-person audience with a virtual, online audience. (source) Hybrid events can be a mix of any other formats mentioned here. Perhaps you’d like to record the seminar portion of a speakers presentation and then go live afterwards to answer questions.

Other Terminology:

Aside from the four basic methods listed above, here are some common terms which are used to describe sorts of virtual events.

WEBINAR
A webinar has interactive elements, such as chat and live surveys/polls that allow the attendees to engage with the presenter.

WEBCAST
A webcast allows for limited interaction between the audience and the presenter via the Internet.  This is often a presentation delivered in front of a live audience in the room, while simultaneously being filmed and broadcasted for an online audience. 

SIMULCAST
A simultaneous broadcast. The most relevant meaning of simulcasting is to live stream to more than one channel at once. (source)

VIRTUAL PRESENTATION
May also be called a digital presentation. A live, on demand, or recorded presentation taking place online and made using digital tools such as PowerPoint. It may also include embedded digital elements such as videos or animations. It can also be screen sharing and whiteboarding sessions.

WEB CONFERENCE
A web conference often a discussion (or meeting) occurring between multiple people using a conferencing software or provider. There is more than one speaker or session and works best with a virtual emcee or moderator.


Virtual Presentation Resources For Speakers

With the help of business creativity, innovation and artificial intelligence expert, James Taylor, we are eager to provide some basic guidelines for those speakers who are learning the ropes of presenting virtual presentations. This guide contains suggested equipment lists and setups for speakers, masterclass leaders,  emcees, hosts, on-screen talent and clients who have to deliver virtual keynotes, trainings,  interviews or presentations.


As someone who has been giving virtual keynote speeches and training online since 2010 I know how daunting it can be if you are new to presenting virtually.

However today anyone can build a simple home studio setup within a few days. Presenting online  is a little like riding a bicycle for the first time. You might wobble a bit on the first few attempts,  but then it will become second-nature to you.   

A basic home studio setup for delivering online presentations can cost a few hundred dollars.  However professional speakers and corporate clients should look to invest a few thousands  dollars to build home studio or office setups that look and sound high quality.  

Depending on what kind of presentations you give you would want one of four studio setups:

  • Basic – simple setup which can also be used in the home, office or on the road (for example from a hotel room).
  • Pro Keynoter – full seated setup when presenting from home or office.
  • Pro Trainer/Host – full setup for hosts/mc’s/trainers for home/office use which allows the speaker to stand and move more freely.
  • Corporate Studio – full setup in a corporate office to film a variety of presentations including direct to camera, training videos, online courses and interviews.

BASIC EQUIPMENT SETUP

FOR SPEAKERS AND ON-SCREEN TALENT

Pro EQUIPMENT SETUP

FOR SPEAKERS AND ON-SCREEN TALENT

Pro EQUIPMENT SETUP

For Speakers, Trainers and hosts

James Taylor

Keynote Speaker on Business Creativity,

Innovation and Artificial Intelligence

Founder, SpeakersU

The Power of Positive Language Shifts in a Time of Uncertainty: COVID-19 and the Events Industry

It is obvious that things are feeling out of our control recently, which can often leave us feeling fearful in the face of immense change. Because of the social changes we must make in our lives due to COVID-19, the events industry in particular must pivot in a unique and unprecedented way. 

However, there is one thing we do have control over: how we choose to frame the discussion around issues relating to the Coronavirus. The manner in which we discuss (and therefore comprehend) these current events can also lend a hand in shaping how it is impacting our industry. 

Here are some suggestions for re-framing common thoughts and discussion points relating to the impact of COVID-19 on the events industry—because words matter, especially in uncertain times.

Instead of: “The impact of virtual events will never match the impact of real-life presentations” 

Try: “Virtual events are an invaluable tool which can reach audiences in a uniquely impactful  way.”

Even though it may seem counter-intuitive, online presentations actually provide a unique opportunity to connect with a speaker on a very personal level. For example, in a Zoom presentation, audience members can interact with one another and post questions in the chatroom feature. Online events typically lend themselves to being great for Q&A formats. Questions can be asked and reviewed by a moderator in real-time, then presented to the speaker for their candid comments directly to the attendee who asked.

Plus, there are also some clear financial and logistical benefits to hosting virtual events. For one, speakers are generally quite willing to adapt their fee structures for events that take place online, making virtual presentations an extremely cost-effective option to boost morale, inform, and entertain attendees during social distancing. Is there a speaker you’ve had your eye on for a while but can’t accommodate the large fee? Now is the time to reach out to see what can be accommodated.  There will also be no need to pay for speaker travel buyouts which typically range from $1,000 to $10,000, depending on location and speaker requirements. In addition to being cost-effective, virtual events are also time-effective, requiring less effort and manpower to organize, set up, and clean up. Finally, receiving feedback on a speaker in the form of event surveys is also easier and instantaneous, as participants are already online and submitting virtual surveys is simple.  

Instead of: “I miss meeting new people and the opportunity to network and form new connections at in-person events”

Try: “Isn’t it amazing that because of technology we can still enjoy human connection, even when we are apart for a short while?”

We are so lucky that through technology we can adapt to meet the needs of our industry and our human need to connect with one another. Our work is deeply rooted in person-to-person communication, which now more than ever is incredibly important. Even though this communication may look and feel different, we still are able to connect with one another and enjoy the and develop the bonds that make us human. 

And… Something great has come from all of this: ONLINE HAPPY HOURS. In lieu of events which have been cancelled or postponed, create an online video chat space for your attendees to connect with those they would have met at your gathering. Drinks are cheaper too. 

Just think of how amazing that first in-person event will feel when we are all together once again– because without a doubt, the live event experience will come back stronger than ever as a result of peoples’ intrinsic need to connect with others.

This will be all of us when this is over:  

Instead of: “Our industry will never be the same—and that is worrisome.”

Try: “Our industry will never be the same—and that give us the creative freedom to define our future; we can use this to grow and innovate.”

The skills we acquire through this situation, like finding ways to engage online audiences and staying agile no matter what, are invaluable to professional development. The greatest reward to reap once we emerge from this fog will be our ability to move forward into the world, stronger together as an industry and as people.  

Because it’s easy to feel overwhelmed, it’s important to realize the value our thoughts and words hold on our perceptions.

We will get through this together.

Crisis Management Experts

Ready your business with Key Speakers’ leading experts in Crisis Management. Our professionals can support, plan and prepare your organization through the novel Coronavirus. During these times of insecurity, these trusted experts can help provide guidance through virtual presentations, webinars, consultations based on your needs. From hospitality and the health sector to brand and reputation management, our speakers have advice for you during these challenging times.

MELISSA AGNES

Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection. Melissa has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.

JUDY SMITH

As the founder and President of Smith & Company, Judy Smith is a leading strategic and crisis communications expert. She uniquely combines her communication skills, media-savvy, and legal and political acumen to serve clients around the world. She has become the go-to person for corporations, politicians, and celebrities seeking counsel in times of crisis. Perhaps best known in media circles for her Reputation Fixer™ expertise and advice, Ms. Smith has served as a consultant for a host of high profile, celebrity and entertainment clients over the course of her career including, but not limited to, Monica Lewinsky and Senator Craig from Idaho.

Edwin Fuller

EDWIN FULLER

A hospitality industry leader, educator and best-selling author, Ed Fuller is President of Irvine, California-based Laguna Strategic Advisors, a global consortium that provides opportunities and services to independent providers of business consulting services. His experience included chief sales and marketing officer, global leadership as President of Marriott International, Inc., as an executive in charge of crisis management, future business assessment, top-level customer relationship management, sales, and marketing leadership and long-term strategy development that applied corporate philosophies, delivered on the brand promise and enabled ethical decisions.

CECI CONNOLLY

Ceci Connolly, a nationally-recognized healthcare leader, is president and CEO of the Alliance of Community Health Plans. In her current role, she works with some of the most innovative executives in the health sector to provide high-quality, affordable care to all. She is a leading thinker in the disruptive forces reshaping our health system and has been a trusted adviser to c-suite executives. 

We understand the concern and uncertainty some may be experiencing surrounding the Coronavirus and Key Speakers Bureau is committed to helping as best as we can as the situation evolves.

For tips, prevention and other measures regarding the Coronavirus, please visit the Centers for Disease Control and Prevention (CDC).

Four Economists to Keep on Your Radar

Interested in general economics? Curious about a certain discipline such as civil rights or California’s economic outlook? Whether you are a student, non-profit, a professional or simply have a general interest, here are some economists to keep on your radar along with the economic disciplines they bring to the table.

JOHN TAMNY

Director of the Center for Economic Freedom at FreedomWorks, and editor of RealClearMarkets, John Tamny has a huge breadth of knowledge when it comes to the perplexities of economic growth which, in one of his topics, is “so easy to achieve”. With his first book Popular Economics: What the Rolling Stones, Downton Abbey, and LeBron James Can Teach You about Economics, Tamny outlines economics in a way that is relatable and understandable. As a political economy editor at Forbes, Tamny is a great addition to speak about trending topics such as elections, minimum wages, and more.

DR. JULIANNE MALVEAUX

Known as one of the most prominent female voices in economics, Dr. Julianne Malveaux is recognized for her insightful contributions to issues such as race, culture, gender, and their economic impacts on public opinion. As well as an established author and commentator, Dr. Malveaux has published writing works in USA Today, Black Issues in Higher Education, Essence Magazine, The Progressive, and also co-wrote Unfinished Business: A Democrat and a Republican Take on the 10 Most Important Issues Women Face. As a committed activist and civic leader, she is a popular lecturer within the speaking industry and can address civic, academic, business and professional groups for your next event.

DR. ROBERT KLEINHENZ

A leading voice in the economies of California’s many diverse regions; Robert Kleinhenz is Principal Economist and Founder of Kleinhenz Economics. In his work, Dr. Kleinhenz provides a variety of public policy analyses, forecasts and impact studies including a recent project The City of Los Angeles’s 2024 Olympic bid and the analysis of its economic impact. As an in-demand speaker, he regularly presents to business, government and non-profit organizations. From California to a more national perspective, Dr. Kleinhenz brings over 30 years of experience to the stage. Ask one of our agents if you’d like to inquire about his availability to speak at your economic forecast event.

DR. EDMOND SEIFRIED

Dr. Edmond Seifried is Professor Emeritus of Economics and Business at Lafayette College and a partner in Seifried & Brew LLC. With numerous presentations under his belt, Dr. Ed is a valued educator for community bank directors, CEOs, senior management, as well as up-and-coming community bankers. Having served as a community bank director himself, he believes that one has to experience the dynamics of being a community bank director to fully understand their needs to create the bank’s strategic plan, assess risk, set risk parameters, monitor risk, and to be thoroughly educated. Dr. Ed offers easy-to-follow guidelines on how to recognize key economic signals and prepare strategies for the changing economic environment at your next conference.

Economy and Finance

These are just a few Economists we’ve had the pleasure of working with. Take a look at the Economy and Finance section of our website if you’d like to research on your own, and if you’re interested in having an economist speak at your next event, let us know! We’ll help match you with someone great for your occasion.  

Educate, Motivate, Donate: Philanthropic Women Speakers

In March, the nation will celebrate the many contributions of groundbreaking women – past, present, and those spearheading our future. As a speakers bureau that is (wo)manned, we love celebrating impactful women, especially those who give back. 

In the spirit of Women’s History Month, we’ve highlighted a few philanthropic women who have made waves of impact with their charitable efforts. Keep reading to learn about some of our favorite philanthropic speakers. 

Jewel

Jewel Kilcher, known mononymously as Jewel, is a singer-songwriter, mental health and mindfulness advocate, producer, actress, author, and poet. She has received four Grammy Award nominations and, as of 2015, has sold over 30 million albums worldwide. Her New York Times best-selling memoir Never Broken chronicles how she used hard work, grit and grace to survive and thrive under extreme circumstances she encountered while growing up. Her lifelong passion for her own personal growth and health is helping her to become the spokesperson of modern day wellness and mindfulness by sharing those same practices she used from her own childhood. She is also passionate about mental health, equal rights, at-risk youth and wellness and equality in the workplace. She is also partnering with parenting and education experts to create curriculum for public schools, as well as cutting edge youth development programs.

Shiza Shahid

Shiza Shahid is an entrepreneur, technologist, investor and impact leader. She co-founded the Malala Fund with Nobel Prize winner Malala Yousafzai, and led the organization as founding CEO. She focused on creating access to high quality education for all children around the world. Shiza launched NOW Ventures in Silicon Valley, in partnership with AngelList, the largest Venture Capital Platform in the world. She invests in mission-driven technology startups, that are solving the world’s most pressing challenges through technology, innovation, and high-growth business models. Shiza is passionate about the future of impact through technology; she studied exponential technologies at Singularity University, which is dedicated to applying futuristic innovations to advancing humanity. Shiza is a prominent speaker and has spoken frequently at major international events, including Aspen Ideas Fest, Milken Global Institute, Forbes Women, Fortune Most Powerful Women, Inc Women, Women Moving Millions, World Economic Forum and others.

Tamron Hall

Award-winning journalist Tamron Hall has been the host of Deadline: Crime with Tamron Hall on Investigation Discovery since September 2013. The series, now in its fifth season, takes an in-depth look at crimes that shocked the nation. She also brought her signature reporting style to the Guns On Campus: Tamron Hall Investigates special that explored the importance of securing one’s personal safety on public property. Hall was a part of the NBC News team as a co-host of the third hour of NBC News’ TODAY and the anchor of MSNBC Live with Tamron Hall. She received the 2015 Edward R. Murrow Award for Reporting: Hard News in Network Television for her segment on domestic violence as part of TODAY’s Shine A Light series. Most recently, Hall launched The Tamron ❤ Renate Fund with Safe Horizon in honor of her sister to help victims and families affected by domestic violence.

Natalie Stavas

Dr. Natalie Stavas is a physician at Boston Children’s Hospital. She specializes in work with teenage mothers, improving the health of vulnerable children and decreasing youth violence. Described as a healer, educator and Boston community leader she received the 2012 Change Maker award from the Boston Foundation. On April 15, 2013 Dr. Stavas approached the finish line of her fifth Boston marathon. Just blocks away, she heard explosions and ran towards them. Arriving at the scene she went to work administering CPR, applying tourniquets and triaging the wounded. Following these actions President Barack Obama, Katie Couric, and Anderson Cooper honored her for actions. Improper Bostonian magazine named Dr. Stavas one of “Boston’s Best” and The Boston Globe awarded her with “2013 Bostonian of the Year” – an honor bestowed upon those that shape the biggest story of the year in a remarkable way. Dr. Stavas has been featured in Runners World, The New York Times, LA Times, The Boston Globe, The New Yorker, Time and People

Lauren Bush Lauren

A powerful female business speaker with philanthropic achievements, Lauren Bush Lauren is the CEO, Creative Director, and Co-Founder of FEED Projects, a charitable company with the mission of creating good products that help feed the world. She is also a fashion model and designer. At the podium, Lauren is an inspiring business speaker about philanthropy, hunger, and global issues.

Gretchen Carlson

Journalist, author, and advocate Gretchen Carlson paved the way for #metoo with her historic 2016 sexual harassment complaint against the chairman of Fox News. Named one of Time Magazine’s “100 Most Influential People in the World,” and author of New York Times bestsellers “Be Fierce” and “Getting Real,” Carlson is one of America’s most successful news anchors and a globally recognized advocate for women’s empowerment. She is a national celebrity spokesperson for the March of Dimes and continues to be an advocate of the arts. She is the best-selling author of Getting Real, and Be Fierce: Stop Harassment and Take Your Power Back.

Into America’s Wild: John Herrington’s Film Debut

“We were born to explore… Our curiosity moves us all”, booms Morgan Freeman’s signature voice over the trailer for MacGillivray Freeman’s IMAX film Into America’s Wild. This opening line’s notion perfectly encompasses the main themes of the upcoming film: exploring everything our beautiful country has to offer, inciting passion about the environment, and connecting with each other through the power of the outdoors. For the remainder of the trailer, scenes of rugged coastline, crystal clear glacial lakes, towering rock formations, and vast prairies flash by, giving a sweeping look of the cross-country adventure that is to take place within the film.

We are especially excited for this film because it follows one of our favorite speakers, Commander John Herrington alongside pilot Ariel Tweto and long-distance hiker Jennifer Pharr Davis as they trailblaze across America’s natural landscape. We personally think Commander Herrington provides the perfect addition to the narrative of the film, and his unique experiences traversing the country as well as experiencing the world from outer space give him a unique perspective and round out the film well.

We too are outdoor enthusiasts here at Key Speakers… and we are just a few days away from the film’s much anticipated release in IMAX theaters nationwide, so for today’s blog we thought we would share some of our team members’ favorite American destinations:

Zion National Park

Photo credit: Diliff

Events & Operations Manager Kelli says that Zion National Park in southwest Utah is her favorite American natural landscape because of the sheer natural beauty it effortlessly possesses. Kelli says what drew her in to visit Zion in the first place was the striking contrast between the greenery and the red rocks. Her favorite experience while she was there was completing Zion Narrows wading hike, a hike upstream in the Virgin River.

Big Sur

Ellee took this photo herself!

Ellee, Key Speakers’ Marketing Associate, loves to go on road trips in her free time—so she chooses Big Sur in Central California as her top American outdoors destination. “Big Sur” refers to the 70-mile stretch of coastline between San Simeon and Carmel Highlands, and is hallmarked for its sapphire waters, dramatic towering cliffs, remote beach waterfalls, and hidden coves. She reminisces about her trip: “Last November, a friend and I hit the road from Orange County and explored California’s Central Coast, and ended the quick road trip with spending some time in Big Sur. It was unlike anything I’ve seen before—and was totally not what I was expecting!”

The Green Mountains/The Adirondacks

The Adirondacks. Photo Credit: R khot

Executive Agent & Consultant Wendy couldn’t choose her favorite outdoors destination between the two mountain ranges she frequents most, the Green Mountains and the Adirondacks, located in Vermont and New York, respectively. She says these are her favorite locations because of the history intertwined with the landscapes, as well as the amazing things to do and see in the areas, like spending a day at Lake Placid or hiking the Appalachian trail. 

We hope we’ve inspired you to see the film at your local IMAX and get outdoors and explore our beautiful country!

Educators for Youth: Teachers we wish we had in school

Do you remember sitting in trigonometry class thinking: “How am I EVER going to use this in real life?” And… let’s keep it real. Unless you became an architect or engineer, you probably haven’t used trigonometry since high school.

Students past and present often emerge from the education system inadequately prepared for practical skills like personal finance, happiness and self-care, and networking/interpersonal communication.

Consider these hypothetical courses and imagine how well-equipped students would be in the workforce and their daily lives if THESE topics were taught in secondary school:

Subject: Budgeting and Personal Finance
Professor: Robert Kiyosaki
Financial literacy is crucial. Without personal finance skills, an assured and comfortable life is difficult to come by. A course on this topic would cover money management skills, obtaining and protecting assets, budgeting, and more. Robert Kiyosaki, whose book Rich Dad Poor Dad is considered to be one of the top personal finance books ever written. Kiyosaki has devoted his life’s work to making personal finance digestible and interesting, and so a class on this subject by him would undoubtably prepare students for whatever financial situation they will be faced with in the future.
Subject: Happiness and Positivity
Professor: Shawn Achor
Pursuing happiness and living a mindful life seems intuitive and unteachable—but this couldn’t be further from the truth. Experts agree that there are concrete ways and actionable steps to leading a fulfilling life, and psychology backs this notion up. A class about happiness and how to make positive change easier would explore the psychological basis of happiness and mindful living. Our pick for the ideal teacher for such a class is Shawn Achor. Shawn teaches positive psychology and the power of happiness, emphasizing how positive thinking impacts productivity for the better—an important lesson for anyone to learn.
Subject: Persuasion and Influence
Professor: Melinda Marcus
The ability to Influence others is a highly desirable art. From obtaining a raise, or encouraging others to support causes we care about. Persuasion and influence plays a much greater role in our lives that we might assume at first glance. Expert Melinda Marcus would be an incredible teacher for a class teaching various strategies to positively influence others… she already does so in her real-life presentations!

The Event Planner Who Impacted Monica Lewinsky’s Life for the Better

Monica Lewinsky reflects on an act of professionalism and kindness

In our industry, focus is usually placed on the impact that speakers can have on their audiences, and never the other way around. Sometimes when the roles are reversed, we can clearly recognize that everyone involved in the events process, from the corporate executor to AV techs, is a human being just like us, and that we have the opportunity to impact one another in ways that reach beyond a scripted keynote.

Today we stumbled across an article published by People Magazine revealing a glimpse in to exactly just that. In the article, Monica Lewinsky recalls an instance with one of Key Speaker’s most loyal clients, Vince Valvo of American Business Media LLC. At the company’s 2014 event, the other event headliner (who brought with her a majority of the event’s sponsors) refused to participate due to Monica’s involvement. Instead of siding with this speaker, the planner had a courageous response and ultimately refused to disinvite Monica or discredit her expertise because of how her name was portrayed in the media years prior. Vince was an ally and stood up for Monica, showed her profound kindness, and made her feel supported.

Our industry is based on human connection—at the end of the day, let’s ensure that we act in the name of kindness and understanding because every individual is able to provide impact in far-reaching and sometimes surprising ways.

TikTok Crash Course for Event and Meeting Planners

Find out how to use TikTok to promote your event

Nothing makes you feel more out of date than a hot, new social media platform that you must adapt to learn to use. And if you’ve been on the internet lately—you’ve definitely come across such a platform that is as disruptive as it is hot and new—TikTok.

Let’s start with the basics. What even is TikTok? NBC News describes TikTok as a short form video app in which “users tap and hold to record a short video and can add music and visual effects.” TikTok videos can be funny, heartwarming, informative, or impressive. Users share everything from lip-syncing and singing clips, to stunts, behind-the-scenes footage, jokes and rants.

Because the content posted on TikTok is so diverse and wide-reaching, event and meetings planners can strategically utilize the platform to promote their event. The only obstacle to overcome is learning a new platform and that can be overwhelming.

So, without further ado… Key Speakers‘ resident Gen Z’er is here to give you a crash course on a few ways to effectively use TikTok to promote and share your event.

  1. Use the app to target a new demographic
    TikTok’s user base is primarily individuals in their teens and 20s. While teenagers likely won’t be interested in your corporate event… Young professionals under 30 who use the app may well be interested in attending. With TikTok’s audience growing exponentially every month, your next huge marketing demographic segment may be waiting to be discovered on the app. To find them, use relevant hashtags in your captions that are location or event niche specific.
  2. Create content that builds pre-event hype
    Use TikTok to share clips of your speaker’s sizzle reel (with their permission, of course!), ticket purchasing details, the planning process, and more to build momentum for your upcoming event. Keep your videos fun and fresh by using the latest trending songs and effects (take a scroll through the app’s For You Page to get a feel for what is popular).
  3. TikTok at your event! Designate an event TikToker to post event clips during and after the big day
    Share clips of your event to TikTok—and kill two birds with one stone by posting the videos to your other social channels! Pro tip: Designate someone on the team to handle filming and posting event TikToks. Bonus points for recruiting a Gen Z’er—they’ll ensure the content is of quality and is on trend.
  4. Use the video editing features, then save the videos and share elsewhere
    Have you made it this far into this post and are thinking that your target audience just simply won’t be found on TikTok? Have no fear! You can still utilize the app’s phenomenal editing features and then save the videos to be shared to the social channels your audience is on. There are simply so many fun and unique filters and effects to be used that can make your social media content shine and stand out—no matter what platform your target audience is primarily on.

Get your creativity going by checking out some notable companies’ TikTok accounts; our favorites are The Washington PostThe NBA, and The San Diego Zoo.

That’s it for our TikTok tips! TikTok is only continuing to grow—start posting about your events and meetings now and stay ahead of industry trends!